Delivering in the iGaming industry since 2012. Working across multiple companies and areas, from Betsson Group, Raketech, to Play’N GO
Betsson Group – Mobile Apps/Sportsbook
At the Group, I had the exciting opportunity to be part of the team that launched our debut Native Apps. I took the lead in introducing new features, tapping into fresh markets, and refining the user experience. A big chunk of my focus was on enhancing the Sportsbook, where I rolled out standout features like CashOut and BetBuilder.
My stint with the Native team took a turn when Betsson decided on a new direction. But every cloud has a silver lining: the Head of Sportsbook at Betsson saw my contributions and was eager to bring me into his fold. From there, I transitioned to working on the backend of the Sportsbook, crafting tech solutions for both our internal teams and external partners.
Raketech Group – Web and Apps
At Raketech Group, I held a pivotal role overseeing the operations and expansion of TVmatchen and its affiliated sites across diverse markets. My responsibilities spanned product launches in countries including Finland, Italy, Portugal, and the USA, ensuring that our offerings met regional demands while aligning with overarching commercial plans.
In a leadership capacity, I managed a dedicated team comprising Content Editors and SEO Managers, collaborating to ensure excellence across web platforms—both desktop and mobile—as well as Native Apps. In the realm of advertising, I spearheaded the integration of advanced solutions using GAM to enhance our monetization strategies.
The challenges of 2020 posed a unique situation, especially for a product centered on live sports. However, under my guidance, the team pivoted effectively. We capitalized on the hiatus by refining site content and exploring alternative traffic drivers. The addition of content such as reruns, quizzes, and coverage of niche sports like chess, fencing, and esports allowed us not just to sustain, but also to grow during an industry-wide downturn.
Current Position – Play’N GO
As the Product Owner for Play’n GO’s back office, I bridge the gap between what we need internally and what our external partners expect. My role ensures our back-office solutions are spot on, aligning with both in-house standards and broader market requirements, delivering a seamless and user-friendly experience. Making sure that we are using modern technologies.
Betsson Group
Betsson Group: A Brief Overview of Mobile Gaming Development
The Betsson Group is a renowned name in the online gaming sector. Originating from Sweden, the company has grown over the decades to become a notable player in the digital betting and gaming industry. A significant portion of its success can be attributed to its consistent focus on mobile applications, especially with the shift of consumers towards mobile platforms in the past few years. The group has developed apps for several of its flagship brands, including Betsson, Betsafe, and NordicBet. These apps emphasize functionality, user experience, and technological advancement.
Betsson’s Mobile Application Development
The Betsson app was designed to cater to the ever-growing number of mobile users, tailoring the experience to the requirements and convenience of a mobile interface. Rather than just mirroring the website, the app provides specific features that cater to mobile usability, prioritizing easy navigation and user-friendly interfaces.
The company’s decision to put resources into its app development has been based on market trends and user feedback. Regular updates are made to enhance performance, fix any identified bugs, and incorporate new features that align with current technological advancements.
Diverse Offerings: Betsafe and NordicBet
While Betsson remains the central brand, Betsafe and NordicBet hold distinct positions within the group’s portfolio. Betsafe offers a holistic platform that includes not only betting but also provides users with sports news, tips, and analysis. On the other hand, NordicBet, as the name suggests, is geared towards the Nordic audience, with offerings tailored to their preferences and market trends.
Product Development: A Continuous Focus
Central to Betsson Group’s strategy is the importance placed on product development. Through feedback collection, market research, and staying abreast of technological advancements, the group strives to evolve its mobile offerings. Recent developments have seen exploration into incorporating Augmented Reality (AR) and Virtual Reality (VR) features into their gaming experiences, though user security remains paramount in any enhancements made.
Conclusion
The Betsson Group, with its diverse brand offerings, has marked its presence in the mobile app gaming and betting space. Its commitment to product development and understanding user preferences has been foundational to its growth strategy. As the world of online gaming continues to evolve, the Betsson Group’s mobile applications stand as a testament to its dedication to adaptability and innovation.
Raketech Group
Raketech Group: An Insight into TVMATCHEN’s Development and Offering
Raketech Group is an established figure in the digital content and consumer insights sector, hailing from the iGaming affiliate industry. With its plethora of offerings aimed at guiding users in their online endeavors, a significant standout in their portfolio is TVMATCHEN. This platform is specifically tailored for sports enthusiasts, providing schedules and broadcasting information for a wide range of sports events.
TVMATCHEN: Catering to Sports Aficionados
The core function of TVMATCHEN is to offer users a comprehensive overview of upcoming sports events and where they can be watched, be it on traditional television channels or streaming platforms. Recognizing the shift in user behavior towards mobile platforms, Raketech ensured that TVMATCHEN wasn’t just web-based but also accessible via a mobile app. This ensured that sports enthusiasts could get real-time updates on-the-go, catering to the needs of a mobile-centric audience.
The app has been meticulously designed to ensure user-friendliness, with features such as customizable notifications, sport-specific filtering, and user-tailored recommendations based on viewing history and preferences.
Diversifying the Offering
Beyond just providing schedules, TVMATCHEN has integrated additional features to enhance user experience. This includes in-depth analysis of specific matches, historical data on team performances, and even news updates relevant to the sporting world. The goal is to provide users with a holistic platform where they can not only track upcoming events but also dive deeper into the context and significance of each match.
Product Development: Raketech’s Persistent Drive
Central to Raketech Group’s ethos is a continuous push for innovation and product enhancement. TVMATCHEN, being one of their prime offerings, sees regular updates based on user feedback and market trends. Technological advancements are harnessed to ensure the platform remains contemporary and provides the best possible user experience. Security, especially in terms of user data, is given utmost importance, with measures constantly updated to ensure user safety.
Conclusion
The Raketech Group, with platforms like TVMATCHEN, has solidified its position in the digital content arena, particularly in the realm of sports broadcasting information. TVMATCHEN stands as an exemplary model of understanding user needs and evolving to meet them. As the digital landscape and user behaviors continue to shift, Raketech Group’s dedication to adaptability and innovation is evident in their ongoing efforts to enhance and expand their offerings.