ME
14 years of iGaming.
14+ years delivering iGaming products across Sweden and Malta — from Betsson's first native apps, to multi-market expansion at Raketech, to cloud migration at Play'n GO. Comfortable owning the full product lifecycle across complex, regulated environments, with a reputation for staying calm when things get hard.
Experience
Play'n GO
Product Owner, Back Office
2023 – PresentBridge between internal teams and external partners, ensuring back-office solutions align with in-house standards and broader market requirements - modern, seamless, user-friendly. The system manages reports, game configuration, role and user management, and authentication for both internal and external users and systems.
- Migrating platform to cloud and retiring legacy tech stack.
- Delivered Cognito-based authentication covering both user and API access
Raketech Group
Product Lead — Web & Apps
2018 – 2022Ran TVmatchen and affiliated sites across Norway, Denmark, Finland, Italy, Portugal and the USA. Led a team of Content Editors and SEO Managers. Integrated GAM for monetization. Pivoted product through 2020 with reruns, quizzes and niche-sport coverage, and grew during an industry-wide downturn due to no live sports during Covid.
- Expanded TVmatchen brand into Finland, USA and Italy
- Introduced GAM integration, directly growing ad revenue
- Grew overall traffic through Covid despite complete loss of live sports inventory
- Line manager responsible for Content Editors and SEO Managers
Betsson Group
Mobile Apps & Sportsbook
2012 – 2018Part of the team that launched Betsson's debut native apps, owning the prioritization, deliverables and AppStore/Google Play Store administration. Shipped Sportsbook standouts like CashOut and BetBuilder. Later moved to Sportsbook backend, crafting tech solutions for internal teams and external partners.
- Core team member on Betsson's first native iOS and Android apps
- Shipped key Sportsbook features including CashOut and BetBuilder
- Built Betsson's first mobile withdrawal functionality as a developer on the Mobile Web team
Skills & Certifications
Skills
Certifications & Tenure
- · Certified Agile Scrum Master (2013)
- · Certified Agile Product Owner (2017)
- · Web Development — Jönköping University (2008–2011)
- · 14+ years iGaming
- · 10+ years product
Testimonials
Sam is ready for a Senior role, with Head-of following shortly afterwards.
— Previous Manager
Sam has a vast understanding of the gaming and the gambling industry.
— Previous Colleague
There isn't a problem that he can't calmly address and try and find a resolution to.
— Previous Manager